The website's navigation suffers from ambiguity, impeding users' ability to efficiently locate products. The absence of personalized recommendations and interactive features hampers user engagement, undermining opportunities for tailored experiences. Furthermore, potential issues with the checkout process risk exacerbating cart abandonment rates and hindering sales conversion.

To enhance the user experience, targeting both new visitors and returning customers. By streamlining navigation, improving product discoverability, and implementing personalized features, aim to increase user satisfaction, ensuring to measure the impact through key metrics: average session duration, bounce rate, conversion rates, qualitative user feedback, and sales performance data,