The website's navigation suffers from ambiguity, impeding users' ability to efficiently locate products. The absence of personalized recommendations and interactive features hampers user engagement, undermining opportunities for tailored experiences. Furthermore, potential issues with the checkout process risk cart abandonment rates and hinder sales conversion.

The goal is to enhance the user experience, targeting both new visitors and returning customers. By streamlining navigation, improving product discoverability, and implementing personalized features, the aim is to increase user satisfaction.