Amazon DSP &
Brand Ad
Overview
Revitalize Kenra Professional on Amazon by developing a visually appealing and informative Amazon Brand Store alongside A/B testing on Amazon DSP to optimize user engagement and identify the most effective ad creative variation for hairstylists.
Goal
Increase brand awareness among both professionals and consumers.
My Role
Spearheaded the design of a user-centric Amazon Brand Store, developing and implementing A/B testing concepts from start to finish,
Duration
Sept 1st, 2023 - Jan 31st, 2024
Traffic Split
Relatively close split.
55% to Variation B (before/after)
45% to Variation A (product focused)
Brand Ad
DSP Ad
Designed a captivating Amazon Brand Store for Kenra Professional, driving user engagement for stylists & consumers through A/B testing. This boosted brand awareness on Amazon.
A/B Test Result
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Optimize user engagement with Kenra Professional Amazon DSP ads.
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5 month,
Sept 1st, 2023 - Jan 31st, 2024 -
Relatively close split
55% to Variation B (before/after)
45% to Variation A (product focused)
Make it stand out.
