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Revitalize Kenra Professional on Amazon by developing a visually appealing and informative Amazon Brand Store alongside A/B testing on Amazon DSP to optimize user engagement and identify the most effective ad creative variation for hairstylists.
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Increase brand awareness among both professionals and consumers.
Brand Ad
DSP Ad
A/B Test Result
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Optimize user engagement.
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Sept 1st, 2023 - Jan 31st, 2024
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55% to Variation B (before/after)
45% to Variation A (product focused)