• Revitalize Kenra Professional on Amazon by developing a visually appealing and informative Amazon Brand Store alongside A/B testing on Amazon DSP to optimize user engagement and identify the most effective ad creative variation for hairstylists.

  • Increase brand awareness among both professionals and consumers.

Brand Ad

DSP Ad

A/B Test Result

  • Optimize user engagement.

  • Sept 1st, 2023 - Jan 31st, 2024

  • 55% to Variation B (before/after)
    45% to Variation A (product focused)